Modern entrepreneurs usually have one major dilemma when they are starting a new business – should they opt for an offline (brick and mortar) business or an online store. The fact is that each of these options has some advantages and disadvantages. Regardless of the option, you select, you should always choose a business that will bring personal satisfaction to you, a business that is profitable and a business that won’t drain all your energy and time.
If you have still not decided what kind of business you want to run keep reading. First of all, you should know that there are specific businesses that can’t work on the Internet. Of course, you can advertise them online, but you can’t do this business online. On the other hand, every online business can be turned into an offline business.
Furthermore, the truth is that certain businesses are much more profitable when they are present online. For instance, in case your business is about selling big products like trailers – you can make more money online because you can reach more people.
Another thing that you should take into consideration is the working hours. Obviously, only a small number of offline businesses are available 24/7. On the other hand, every online business is always open. This is obviously a huge advantage because modern people have less time to visit physical stores and they love the fact that they can find what they are looking for online at any time of the day or night.
While we are talking about doing business online or offline we must mention the trust factor. Trust is very important for any type of business no matter how it is conducted. Even though we live in a digital age, people tend to trust offline businesses more. But, this should not be considered a problem because there are many simple ways that can help you improve trust even when you are operating online.
Every business venture requires a certain investment, but in the case of offline businesses, this initial investment is much higher. Online businesses don’t need a lot of employees, they don’t need a physical location and in some cases, they don’t even need to invest in products (affiliate marketing).
Offline businesses might be dependable, but they cannot reach many people. Doing business online promises greater reach, but the competition is fierce and you must test new business strategies all the time.
— TextMaster (@textmaster) 19 de junio de 2017